Blog

On-Device Does Not Mean In-App: How User Intent Differs Across Surfaces

Why LTV Modeling Breaks Down with OEM Traffic, And How to Fix Your UA Strategy

Why OEM Traffic Breaks Classic UA Benchmarks and Why That Is Actually a Good Thing

Beyond Installs: Why Retention and Re-Engagement Decide Mobile Growth

Integrating Mobile Attribution Platforms with Performance Traffic Sources: What Actually Breaks — and How to Fix It

OEM vs In-App Traffic: Economics, Scale, LTV — and the Mistakes That Break Performance

Qi Ads — New Features & Improvements

Attribution Without Identifiers: How UA Teams Operate in a Privacy-First World

Creative Testing Frameworks for In-App Advertising That Actually Drive ROI

How AI and Machine Learning Are Transforming Creative Optimization in Mobile UA

Machine Learning: Your New Media Buyer in the Qi Ads Ecosystem

CPI vs CPA: Understanding the Payment Models That Shape Mobile Performance Marketing

Why OEM and In-App Traffic Are the Two Pillars of Mobile Growth

The Building Blocks of Modern In-App Advertising: Understanding Creative Formats That Drive Results

Qi Ads: A New Generation of Mobile Traffic Built for Performance, Transparency, and Scale

OEM Store + On-Device Advertising: How Device-Level Ecosystems Are Redefining Mobile User Acquisition

The End of Privacy Sandbox and What It Means for In-App Advertising in 2025

Vivo Ads: A Growing OEM Advertising Channel Reshaping Mobile User Acquisition in Emerging Markets

Transsion Ads: A Strategic OEM Advertising Channel for Emerging Markets

Google’s Court-Mandated Play Store Overhaul: A Turning Point for Android Distribution and App Monetization

Alphabet’s First $100B Quarter: How AI Is Reshaping the Future of Digital Advertising

Part II: OEM Advertising in 2025: Performance Insights and Strategic Outlook

Part I: The Rise of OEM Advertising: On-Device Ads as a Scalable User Acquisition Channel

Samsung Ads in 2025: Connecting Devices, Data, and Mobile Growth

Unlocking Growth with OEM Advertising: A Performance-First Approach

U.S. Ad Spend in 2025: Growth Continues, But the Acceleration Slows

Do Paid Installs Drive Organic Growth? What the Latest Data Tells Us

Retail 2025: Why In-App Advertising is the New Storefront

Reinventing AdTech: Generative advertising and End-to-End systems are reshaping digital campaigns

The power law of In-App advertising: Why 70–80% of revenue lies with a few networks

Unpacking the surge: Sensor Tower’s 2025 Report on Global App Spending and Shifting Markets

Preload vs. Post-Install: Where is Payback Shorter? A vertical guide for social, utilities, fintech, and games

Self-Reporting Networks in Mobile Marketing: What they are and what’s new in 2025

Google’s 2026 developer identity checks: What UA managers & advertisers need to do now

AI apps stole the spotlight in H1’25: What a surge in installs & IAP means for In-App ad Inventory

Retargeting beat UA in travel: Scale the shift across verticals (2025 Playbook)

OEM reach = device share: where LATAM, MEA and SEA are “fat” for on-device UA in 2025

AdAttributionKit iOS 18.4 and Android Privacy Sandbox: A UA manager’s 2025 playbook for identifier-free measurement

Summer’25: AI is supercharging in-app AdNetworks. What UA managers should do next

Mobile attribution in July 2025: What every UA team must know about the latest MMP updates

Plugging the Leaks: Attribution fraud in 2025 and how modern app teams fight back

AdMob’s Mid-2025 overhaul: New open-bidding demand, SDK 24.5 enhancements and a revenue-reporting pivot

1.7B downloads, $1.87B in revenue, 15.6B hours of use: The hard numbers driving the 2025 AI-App boom

Qi Ads high-engagement inventory arrives: Our take on the new highengagement flag in OpenRTB v192

From living-room screens to one-tap downloads: How shoppable CTV and singleTap are rewriting mobile growth in 2025

OPPO Ads 2025 deep dive: How ColorOS converts 600M phones into a Privacy-Ready performance channel

From installs to impact: How event-based optimization is rewriting In-App UA economics

Petal Ads in 2025: Huawei’s bridge to 700 million mobile users

In-App advertising 2025: Mastering high-engagement mobile Ad traffic

2025 mobile DSP trends: AI-driven Programmatic User Acquisition, Privacy-Safe Measurement & Growth Forecasts

OEM advertising in H1 2025: How on-device inventory became a must-have User Acquisition channel

On-Device domination: OEM Ads vs. Traditional UA — who wins in 2025?

Mi Ads Unleashed: The 700 million user engine redefining mobile UA in 2025

Data Privacy in Mobile Marketing 2025: How ATT & Privacy Sandbox Rewrite the Playbook

From setup screen to Real Time Bids: Why OEM programmatic is 2025’s hottest UA shortcut

Beyond LAT & GAID: seven easy ways to track your in-app ads when Android 15 swaps IDs for short-lived “Device Tokens”

OEM Advertising in 2025: The On-Device Growth Engine You’re Missing

Cost Cap vs Event Cap: picking the right OEM bidding lever in 2025

SDK-Free OEM Retargeting: Harness First-Party Device Signals in a Privacy-First World

Android Privacy Sandbox 2025: How Attribution Changes Will Affect OEM and In-App Traffic (and What UA Teams Should Do Now)

The Future of Pre-Install Campaigns on OEM Devices

Event-Based Optimization with OEM Ads: Boosting ROI in 2025

Top 8 OEM Platforms for App Growth in 2025

Why OEM Traffic Should Be Your Priority in 2025

Introduction to OEM Advertising: Everything You Need to Know

OEM Advertising in 2025: A Practical Guide for Mobile UA Teams

Accelerated Growth and Success in Ride-Hailing UA

7 Ways to Find the Right DSP for Your User Acquisition Campaigns

Using In-App for Effective Mobile Game Promotion

Top 10 FAQs about DSPs and In-App Traffic

Understanding DSPs: A Comprehensive Guide

Introducing Qi Ads: Revolutionizing Mobile Advertising