Blog

OEM Store + On-Device Advertising: How Device-Level Ecosystems Are Redefining Mobile User Acquisition

The End of Privacy Sandbox and What It Means for In-App Advertising in 2025

Vivo Ads: A Growing OEM Advertising Channel Reshaping Mobile User Acquisition in Emerging Markets

Transsion Ads: A Strategic OEM Advertising Channel for Emerging Markets

Google’s Court-Mandated Play Store Overhaul: A Turning Point for Android Distribution and App Monetization

Alphabet’s First $100B Quarter: How AI Is Reshaping the Future of Digital Advertising

Part II: OEM Advertising in 2025: Performance Insights and Strategic Outlook

Part I: The Rise of OEM Advertising: On-Device Ads as a Scalable User Acquisition Channel

Samsung Ads in 2025: Connecting Devices, Data, and Mobile Growth

Unlocking Growth with OEM Advertising: A Performance-First Approach

U.S. Ad Spend in 2025: Growth Continues, But the Acceleration Slows

Do Paid Installs Drive Organic Growth? What the Latest Data Tells Us

Retail 2025: Why In-App Advertising is the New Storefront

Reinventing AdTech: Generative advertising and End-to-End systems are reshaping digital campaigns

The power law of In-App advertising: Why 70–80% of revenue lies with a few networks

Unpacking the surge: Sensor Tower’s 2025 Report on Global App Spending and Shifting Markets

Preload vs. Post-Install: Where is Payback Shorter? A vertical guide for social, utilities, fintech, and games

Self-Reporting Networks in Mobile Marketing: What they are and what’s new in 2025

Google’s 2026 developer identity checks: What UA managers & advertisers need to do now

AI apps stole the spotlight in H1’25: What a surge in installs & IAP means for In-App ad Inventory

Retargeting beat UA in travel: Scale the shift across verticals (2025 Playbook)

OEM reach = device share: where LATAM, MEA and SEA are “fat” for on-device UA in 2025

AdAttributionKit iOS 18.4 and Android Privacy Sandbox: A UA manager’s 2025 playbook for identifier-free measurement

Summer’25: AI is supercharging in-app AdNetworks. What UA managers should do next

Mobile attribution in July 2025: What every UA team must know about the latest MMP updates

Plugging the Leaks: Attribution fraud in 2025 and how modern app teams fight back

AdMob’s Mid-2025 overhaul: New open-bidding demand, SDK 24.5 enhancements and a revenue-reporting pivot

1.7B downloads, $1.87B in revenue, 15.6B hours of use: The hard numbers driving the 2025 AI-App boom

Qi Ads high-engagement inventory arrives: Our take on the new highengagement flag in OpenRTB v192

From living-room screens to one-tap downloads: How shoppable CTV and singleTap are rewriting mobile growth in 2025

OPPO Ads 2025 deep dive: How ColorOS converts 600M phones into a Privacy-Ready performance channel

From installs to impact: How event-based optimization is rewriting In-App UA economics

Petal Ads in 2025: Huawei’s bridge to 700 million mobile users

In-App advertising 2025: Mastering high-engagement mobile Ad traffic

2025 mobile DSP trends: AI-driven Programmatic User Acquisition, Privacy-Safe Measurement & Growth Forecasts

OEM advertising in H1 2025: How on-device inventory became a must-have User Acquisition channel

On-Device domination: OEM Ads vs. Traditional UA — who wins in 2025?

Mi Ads Unleashed: The 700 million user engine redefining mobile UA in 2025

Data Privacy in Mobile Marketing 2025: How ATT & Privacy Sandbox Rewrite the Playbook

From setup screen to Real Time Bids: Why OEM programmatic is 2025’s hottest UA shortcut

Beyond LAT & GAID: seven easy ways to track your in-app ads when Android 15 swaps IDs for short-lived “Device Tokens”

OEM Advertising in 2025: The On-Device Growth Engine You’re Missing

Cost Cap vs Event Cap: picking the right OEM bidding lever in 2025

SDK-Free OEM Retargeting: Harness First-Party Device Signals in a Privacy-First World

Android Privacy Sandbox 2025: How Attribution Changes Will Affect OEM and In-App Traffic (and What UA Teams Should Do Now)

The Future of Pre-Install Campaigns on OEM Devices

Event-Based Optimization with OEM Ads: Boosting ROI in 2025

Top 8 OEM Platforms for App Growth in 2025

Why OEM Traffic Should Be Your Priority in 2025

Introduction to OEM Advertising: Everything You Need to Know

OEM Advertising in 2025: A Practical Guide for Mobile UA Teams

Accelerated Growth and Success in Ride-Hailing UA

7 Ways to Find the Right DSP for Your User Acquisition Campaigns

Using In-App for Effective Mobile Game Promotion

Top 10 FAQs about DSPs and In-App Traffic

Understanding DSPs: A Comprehensive Guide

Introducing Qi Ads: Revolutionizing Mobile Advertising