Qi Ads | Self-directing Mobile Advertising Solution
1. Why This Matters in 2025 Google is shipping Android 15 with the latest Privacy Sandbox on Android extensions, bringing the Attribution Reporting API (ARA), Protected Audience and SDK Runtime to production devices in Q4 2025 . The move starts the countdown to the eventual phase-out of GAID (Google Advertising ID); Google has promised to […]
As mobile user acquisition grows more competitive, simply driving installs is no longer enough. In 2025, event-based optimization is transforming how top brands run OEM ad campaigns—delivering stronger engagement, higher lifetime value, and better ROI. What is Event-Based Optimization? Event-based optimization (EBO) means optimizing your ad campaigns not just for app installs, but for valuable post-install events—like […]
As the digital advertising landscape rapidly evolves, marketers and app developers are constantly searching for channels that deliver quality users and sustainable growth. In 2025, OEM traffic is proving to be a game-changer. But what makes OEM traffic so valuable—and why should it be a priority in your user acquisition strategy this year? What is OEM Traffic? […]