Qi Ads | Self-directing Mobile Advertising Solution
The countdown to life after GAID has begun: Google’s latest roadmap confirms that Android Google Mobile Ads SDK versions 22.x will sunset in June 2026, marking the final retreat of cross-app IDs that powered a decade of remarketing. As identifiers fade, a quieter revolution is gathering pace inside the phone itself. Major Android manufacturers—Samsung, Xiaomi, […]
As competition for mobile users intensifies in 2025, savvy app marketers are looking beyond traditional channels. Pre-install campaigns on OEM devices have emerged as a powerful way to acquire high-quality users—right at the source. But what are pre-install campaigns, why are they trending, and how can you leverage them for app growth this year? Here’s what you […]
As mobile user acquisition grows more competitive, simply driving installs is no longer enough. In 2025, event-based optimization is transforming how top brands run OEM ad campaigns—delivering stronger engagement, higher lifetime value, and better ROI. What is Event-Based Optimization? Event-based optimization (EBO) means optimizing your ad campaigns not just for app installs, but for valuable post-install events—like […]
In 2025, leveraging OEM (Original Equipment Manufacturer) advertising is one of the smartest strategies for sustainable app growth. But with an expanding ecosystem, where should marketers focus? Here’s a look at the top direct SSP platforms from device manufacturers and the leading OEM traffic aggregators helping brands scale faster than ever. Direct SSP Platforms: Access […]
As the digital advertising landscape rapidly evolves, marketers and app developers are constantly searching for channels that deliver quality users and sustainable growth. In 2025, OEM traffic is proving to be a game-changer. But what makes OEM traffic so valuable—and why should it be a priority in your user acquisition strategy this year? What is OEM Traffic? […]
OEM advertising, or Original Equipment Manufacturer advertising, is rapidly becoming one of the most effective channels for mobile user acquisition and brand growth. If you’re new to OEM advertising or seeking to understand its significance better, this guide provides a clear and comprehensive introduction. What is OEM Advertising? OEM advertising refers to placing advertisements directly […]
1. What Exactly Is OEM Advertising? Original-Equipment-Manufacturer (OEM) advertising places your app inside the phone’s native interface— setup wizard checklists, OEM app stores, home-screen “Recommended Apps” folders, push notifications, even hard pre-loads. Because Apple keeps iOS closed, OEM inventory is almost entirely Android, and it’s sold either directly by the manufacturer (Samsung, Xiaomi, Huawei, etc.) […]