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1.7B downloads, $1.87B in revenue, 15.6B hours of use: The hard numbers driving the 2025 AI-App boom

In-App advertising 2025: Mastering high-engagement mobile Ad traffic

OEM advertising in H1 2025: How on-device inventory became a must-have User Acquisition channel

On-Device domination: OEM Ads vs. Traditional UA — who wins in 2025?

Data Privacy in Mobile Marketing 2025: How ATT & Privacy Sandbox Rewrite the Playbook

OEM Advertising in 2025: The On-Device Growth Engine You’re Missing

Android Privacy Sandbox 2025: How Attribution Changes Will Affect OEM and In-App Traffic (and What UA Teams Should Do Now)

The Future of Pre-Install Campaigns on OEM Devices

Top 8 OEM Platforms for App Growth in 2025

Why OEM Traffic Should Be Your Priority in 2025

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