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Google’s Court-Mandated Play Store Overhaul: A Turning Point for Android Distribution and App Monetization

Do Paid Installs Drive Organic Growth? What the Latest Data Tells Us

Retail 2025: Why In-App Advertising is the New Storefront

Reinventing AdTech: Generative advertising and End-to-End systems are reshaping digital campaigns

Unpacking the surge: Sensor Tower’s 2025 Report on Global App Spending and Shifting Markets

Preload vs. Post-Install: Where is Payback Shorter? A vertical guide for social, utilities, fintech, and games

Google’s 2026 developer identity checks: What UA managers & advertisers need to do now

AI apps stole the spotlight in H1’25: What a surge in installs & IAP means for In-App ad Inventory

Retargeting beat UA in travel: Scale the shift across verticals (2025 Playbook)

OEM reach = device share: where LATAM, MEA and SEA are “fat” for on-device UA in 2025

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