Qi Ads | Self-directing Mobile Advertising Solution
1. Why This Matters in 2025 Google is shipping Android 15 with the latest Privacy Sandbox on Android extensions, bringing the Attribution Reporting API (ARA), Protected Audience and SDK Runtime to production devices in Q4 2025 . The move starts the countdown to the eventual phase-out of GAID (Google Advertising ID); Google has promised to […]
As competition for mobile users intensifies in 2025, savvy app marketers are looking beyond traditional channels. Pre-install campaigns on OEM devices have emerged as a powerful way to acquire high-quality users—right at the source. But what are pre-install campaigns, why are they trending, and how can you leverage them for app growth this year? Here’s what you […]
As mobile user acquisition grows more competitive, simply driving installs is no longer enough. In 2025, event-based optimization is transforming how top brands run OEM ad campaigns—delivering stronger engagement, higher lifetime value, and better ROI. What is Event-Based Optimization? Event-based optimization (EBO) means optimizing your ad campaigns not just for app installs, but for valuable post-install events—like […]
As the digital advertising landscape rapidly evolves, marketers and app developers are constantly searching for channels that deliver quality users and sustainable growth. In 2025, OEM traffic is proving to be a game-changer. But what makes OEM traffic so valuable—and why should it be a priority in your user acquisition strategy this year? What is OEM Traffic? […]
OEM advertising, or Original Equipment Manufacturer advertising, is rapidly becoming one of the most effective channels for mobile user acquisition and brand growth. If you’re new to OEM advertising or seeking to understand its significance better, this guide provides a clear and comprehensive introduction. What is OEM Advertising? OEM advertising refers to placing advertisements directly […]