2025

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  Mobile attribution in July 2025: What every UA team must know about the latest MMP updates
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  Plugging the Leaks: Attribution fraud in 2025 and how modern app teams fight back
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  AdMob’s Mid-2025 overhaul: New open-bidding demand, SDK 24.5 enhancements and a revenue-reporting pivot
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  1.7B downloads, $1.87B in revenue, 15.6B hours of use: The hard numbers driving the 2025 AI-App boom
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  Qi Ads high-engagement inventory arrives: Our take on the new highengagement flag in OpenRTB v192
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  From living-room screens to one-tap downloads: How shoppable CTV and singleTap are rewriting mobile growth in 2025
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  OPPO Ads 2025 deep dive: How ColorOS converts 600M phones into a Privacy-Ready performance channel
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  From installs to impact: How event-based optimization is rewriting In-App UA economics
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  Petal Ads in 2025: Huawei’s bridge to 700 million mobile users
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  In-App advertising 2025: Mastering high-engagement mobile Ad traffic