Transsion Holdings, the company behind TECNO, Infinix and itel, is becoming a major force in mobile advertising across emerging markets. The brand dominates smartphone sales in Africa and continues to expand in South Asia and Southeast Asia. Because of this scale, Transsion Ads (also known as Eagllwin) is now an important traffic source for advertisers who want to grow in mobile-first regions.
Transsion: A Leading Smartphone Vendor in High-Growth Regions
According to Kr-Asia, Transsion held over 40% of Africa’s smartphone market in 2024. This makes the company the strongest mobile vendor in the region, with a 28.6% gross margin.
Transsion’s growth also extends into Asia. Data from Omdia (via BusinessWire, Nov 17, 2025) shows the company shipped 4.6 million devices in Southeast Asia in Q3 2025, capturing around 18% market share. This momentum confirms Transsion’s strong position in regions where mobile adoption is increasing quickly.
These markets rely heavily on smartphones for daily tasks, which makes them ideal for OEM advertising and device-level user acquisition.
What Is Transsion Ads? A Look Inside the Ecosystem
Transsion Ads is an integrated advertising ecosystem built into Transsion devices and first-party apps. It includes inventory across:
- Phoenix Browser
- PalmStore / PalmPlay
- System-level placements in TECNO, Infinix and itel devices
This ecosystem covers Africa, South Asia and the Middle East — regions where mobile usage is extremely high and traditional ad networks have limited reach.
Key ad formats inside Transsion Ads include:
- Rewarded video
- Native ads
- App promotion units
Because Transsion controls hardware, software and preloaded apps, advertisers get direct access to users. This creates strong reach, high visibility and lower competition compared to crowded traditional ad networks.
Why Transsion Ads Matters for Brands
1. Large, Mobile-First Audiences
Transsion’s dominance gives brands access to millions of users who rely on smartphones for social media, browsing, shopping and payments.
2. Lower CPMs and Cost-Efficient Growth
Industry reviews report that Transsion Ads offers competitive CPMs due to lower saturation. This helps performance marketers scale efficiently.
3. Integrated OEM App Inventory
Because Transsion owns key apps like Phoenix Browser, advertisers can place messages in environments with high daily usage.
4. Device Growth = More Inventory
Omdia’s shipment data shows that Transsion continues to grow across emerging markets, expanding the available ad supply.
Challenges Advertisers Should Consider
Although Transsion Ads has strong potential, brands should be aware of:
- Developing analytics tools
- Some reviews recommend using third-party tracking for more accurate measurement.
- Lower regional spending power
- These markets can be price-sensitive, which may impact monetization and LTV.
- Legal and regulatory factors
Examples include Ericsson’s ongoing patent disputes with Transsion. Rapid OEM expansion sometimes brings additional compliance complexity.
Despite these challenges, the overall trend is positive: Transsion’s footprint continues to expand across several high-growth markets.
Conclusion: A High-Value OEM Advertising Opportunity
Transsion Ads is becoming a strategic channel for brands looking to scale in emerging markets. With strong smartphone adoption, integrated ad inventory and competitive costs, Transsion provides significant reach in regions where mobile usage is growing fastest.
For advertisers targeting Africa, South Asia and Southeast Asia, Transsion Ads is no longer optional — it is becoming a key part of a successful mobile growth strategy.
