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SDK-Free OEM Retargeting: Harness First-Party Device Signals in a Privacy-First World

The countdown to life after GAID has begun: Google’s latest roadmap confirms that Android Google Mobile Ads SDK versions 22.x will sunset in June 2026, marking the final retreat of cross-app IDs that powered a decade of remarketing. As identifiers fade, a quieter revolution is gathering pace inside the phone itself. Major Android manufacturers—Samsung, Xiaomi, […]