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Google’s 2026 developer identity checks: What UA managers & advertisers need to do now

AdAttributionKit iOS 18.4 and Android Privacy Sandbox: A UA manager’s 2025 playbook for identifier-free measurement

Summer’25: AI is supercharging in-app AdNetworks. What UA managers should do next

Plugging the Leaks: Attribution fraud in 2025 and how modern app teams fight back

1.7B downloads, $1.87B in revenue, 15.6B hours of use: The hard numbers driving the 2025 AI-App boom

Petal Ads in 2025: Huawei’s bridge to 700 million mobile users

In-App advertising 2025: Mastering high-engagement mobile Ad traffic

Data Privacy in Mobile Marketing 2025: How ATT & Privacy Sandbox Rewrite the Playbook

From setup screen to Real Time Bids: Why OEM programmatic is 2025’s hottest UA shortcut

Beyond LAT & GAID: seven easy ways to track your in-app ads when Android 15 swaps IDs for short-lived “Device Tokens”

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