Qi Ads | Self-directing Mobile Advertising Solution
The countdown to life after GAID has begun: Google’s latest roadmap confirms that Android Google Mobile Ads SDK versions 22.x will sunset in June 2026, marking the final retreat of cross-app IDs that powered a decade of remarketing. As identifiers fade, a quieter revolution is gathering pace inside the phone itself. Major Android manufacturers—Samsung, Xiaomi, […]
In 2025, leveraging OEM (Original Equipment Manufacturer) advertising is one of the smartest strategies for sustainable app growth. But with an expanding ecosystem, where should marketers focus? Here’s a look at the top direct SSP platforms from device manufacturers and the leading OEM traffic aggregators helping brands scale faster than ever. Direct SSP Platforms: Access […]