mobile traffic

Recent Posts

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  On-Device Does Not Mean In-App: How User Intent Differs Across Surfaces
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  Why LTV Modeling Breaks Down with OEM Traffic, And How to Fix Your UA Strategy
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  Why OEM Traffic Breaks Classic UA Benchmarks and Why That Is Actually a Good Thing
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  Beyond Installs: Why Retention and Re-Engagement Decide Mobile Growth
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  Integrating Mobile Attribution Platforms with Performance Traffic Sources: What Actually Breaks — and How to Fix It