Recent Posts

• 
  Supply Path Transparency in In-App: What UA Teams Rarely See
• 
  The Operational Cost of Multi-Source Buying
• 
  Creative Context Shift: Setup vs Session vs Search
• 
  Post-Install Signal Quality in a Fragmented Supply Landscape
• 
  Auction Mechanics in OEM vs Open In-App: Why Pricing Behaves Differently and What It Means for Scaling