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SDK-Free OEM Retargeting: Harness First-Party Device Signals in a Privacy-First World

June 23, 2025 Comments Off on SDK-Free OEM Retargeting: Harness First-Party Device Signals in a Privacy-First World

The countdown to life after GAID has begun: Google’s latest roadmap confirms that Android Google Mobile Ads SDK versions 22.x will sunset in June 2026, marking the final retreat of cross-app IDs that powered a decade of remarketing. As identifiers fade, a quieter revolution is gathering pace inside the phone itself. Major Android manufacturers—Samsung, Xiaomi, […]

Business, Insights, Marketing, Technology

Android Privacy Sandbox 2025: How Attribution Changes Will Affect OEM and In-App Traffic (and What UA Teams Should Do Now)

June 10, 2025 Comments Off on Android Privacy Sandbox 2025: How Attribution Changes Will Affect OEM and In-App Traffic (and What UA Teams Should Do Now)

1. Why This Matters in 2025 Google is shipping Android 15 with the latest Privacy Sandbox on Android extensions, bringing the Attribution Reporting API (ARA), Protected Audience and SDK Runtime to production devices in Q4 2025  . The move starts the countdown to the eventual phase-out of GAID (Google Advertising ID); Google has promised to […]