2026

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  The power law of In-App advertising: Why 70–80% of revenue lies with a few networks
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  Unpacking the surge: Sensor Tower’s 2025 Report on Global App Spending and Shifting Markets
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  Preload vs. Post-Install: Where is Payback Shorter? A vertical guide for social, utilities, fintech, and games
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  Self-Reporting Networks in Mobile Marketing: What they are and what’s new in 2025
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  Google’s 2026 developer identity checks: What UA managers & advertisers need to do now
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  AI apps stole the spotlight in H1’25: What a surge in installs & IAP means for In-App ad Inventory
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  Retargeting beat UA in travel: Scale the shift across verticals (2025 Playbook)
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  OEM reach = device share: where LATAM, MEA and SEA are “fat” for on-device UA in 2025
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  AdAttributionKit iOS 18.4 and Android Privacy Sandbox: A UA manager’s 2025 playbook for identifier-free measurement
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  Summer’25: AI is supercharging in-app AdNetworks. What UA managers should do next