Tap into 700 M Huawei users today and watch your campaigns leap beyond the duopoly — before your rivals even learn to spell OpenRTB.
Looking for a fresh edge in mobile user acquisition? Petal Ads — Huawei’s programmatic advertising gateway — turns high-intent in-app traffic from AppGallery advertising, Petal Search ads, and rewarded video into scalable growth, powered by oCPC bidding, tROAS optimisation, and GDPR-ready data signals.
Today it reaches more than 700 million monthly active users across 220+ markets via AppGallery, Petal Search, Petal Maps, HMS core apps and a suite of on-device placements, generating around 500 million daily ad impressions. The 2023 rebrand signalled a move beyond Huawei-only surfaces toward a full cross-device ecosystem that now connects 360 000 publishers and ad partners worldwide.
Inventory and creative options are broad yet easy to grasp
Marketers can place splash ads that dominate the screen at app launch, high-impact interstitials, classic banners, native/roll units that blend with content, and rewarded video that exchanges engagement for in-app perks — five “mainstream” formats documented in Huawei’s developer spec. These units appear inside AppGallery’s featured slots and search results, inside hundreds of HMS and third-party Android apps, and inside Petal Search or Petal Maps results for intent-driven queries.
Bidding and optimisation feel familiar if you already run programmatic UA
The self-serve console supports CPC, CPM, CPI and CPA, but most growth teams graduate to Huawei’s smart bidding: oCPC, which raises or lowers bids to hit a target conversion cost, and tROAS, which lets an AI model chase revenue instead of installs. These algorithms need at least a thousand post-install events per country to exit learning, so feeding your MMP events early is critical.
Programmatic access keeps the workflow flexible
Brands that prefer to buy through their demand-side platform can tap Petal Ads inventory over standard OpenRTB pipes—deals such as BidsCube×Huawei expose that supply alongside other in-app exchanges, so campaign managers don’t need a separate console to scale budgets. Agencies outside mainland China can join Huawei’s Certified Partner Programme to unlock additional managed-service perks, a roster that has expanded steadily this year.
Privacy safeguards are baked in rather than bolted on
Huawei aligns Petal Ads with the EU GDPR and the IAB’s Transparency & Consent Framework 2.0; the SDK passes consent strings and separates advertising IDs for children’s traffic before any personalised ads are served. That compliance focus matters to Western brands wary of data risks in emerging ad networks.
Early adopters are already seeing category-leading results
At Spain’s FITUR 2025 travel expo, Huawei showcased how Spanish tourism boards used Petal Ads’ China-corridor targeting to reach high-spending outbound tourists, pairing precise audience segmentation with the platform’s vast first-party reach. Finance and shopping apps have reported cost-per-install drops of more than 30 percent and conversion-rate lifts approaching double digits when shifting retargeting budgets into Petal’s rewarded video and native feed inventory — proof that the network’s audience is both real and valuable.
Getting started is straightforward: integrate the Petal Ads SDK (or simply link your AppsFlyer/Adjust account), secure GDPR consent handling, launch an AppGallery feature placement to capture high-intent installs, then expand into programmatic display and switch to tROAS once the event pool is large enough. Along the way, localise creative for HMS device users and test Petal Search Shopping Ads if your campaign points toward e-commerce or cross-border travel.
For mobile marketers hunting incremental reach beyond Google and Meta — or needing a privacy-ready channel in regions where Google Mobile Services are restricted — Petal Ads offers a rare combination of massive first-party scale, diverse formats, AI-driven bidding and rigorous compliance. Master the SDK setup and event-level optimisation today, and you’ll tap a premium audience that many competitors still overlook.
