Qi Ads | Self-directing Mobile Advertising Solution
1. Why This Matters in 2025 Google is shipping Android 15 with the latest Privacy Sandbox on Android extensions, bringing the Attribution Reporting API (ARA), Protected Audience and SDK Runtime to production devices in Q4 2025 . The move starts the countdown to the eventual phase-out of GAID (Google Advertising ID); Google has promised to […]
As competition for mobile users intensifies in 2025, savvy app marketers are looking beyond traditional channels. Pre-install campaigns on OEM devices have emerged as a powerful way to acquire high-quality users—right at the source. But what are pre-install campaigns, why are they trending, and how can you leverage them for app growth this year? Here’s what you […]
As mobile user acquisition grows more competitive, simply driving installs is no longer enough. In 2025, event-based optimization is transforming how top brands run OEM ad campaigns—delivering stronger engagement, higher lifetime value, and better ROI. What is Event-Based Optimization? Event-based optimization (EBO) means optimizing your ad campaigns not just for app installs, but for valuable post-install events—like […]
In 2025, leveraging OEM (Original Equipment Manufacturer) advertising is one of the smartest strategies for sustainable app growth. But with an expanding ecosystem, where should marketers focus? Here’s a look at the top direct SSP platforms from device manufacturers and the leading OEM traffic aggregators helping brands scale faster than ever. Direct SSP Platforms: Access […]
As the digital advertising landscape rapidly evolves, marketers and app developers are constantly searching for channels that deliver quality users and sustainable growth. In 2025, OEM traffic is proving to be a game-changer. But what makes OEM traffic so valuable—and why should it be a priority in your user acquisition strategy this year? What is OEM Traffic? […]
OEM advertising, or Original Equipment Manufacturer advertising, is rapidly becoming one of the most effective channels for mobile user acquisition and brand growth. If you’re new to OEM advertising or seeking to understand its significance better, this guide provides a clear and comprehensive introduction. What is OEM Advertising? OEM advertising refers to placing advertisements directly […]
1. What Exactly Is OEM Advertising? Original-Equipment-Manufacturer (OEM) advertising places your app inside the phone’s native interface— setup wizard checklists, OEM app stores, home-screen “Recommended Apps” folders, push notifications, even hard pre-loads. Because Apple keeps iOS closed, OEM inventory is almost entirely Android, and it’s sold either directly by the manufacturer (Samsung, Xiaomi, Huawei, etc.) […]
In the fiercely competitive ride-hailing industry, attracting and retaining both passengers and drivers is essential for sustained growth. Our client, a leading ride-hailing company, faced significant challenges in diversifying their user acquisition strategies and expanding their market presence. Here’s how we helped them achieve rapid growth and success through strategic user acquisition efforts. Overcoming Challenges […]
Most app marketers have tried it all: Facebook, Google, Apple Search, Twitter, TikTok, Snapchat, Influencers, Ad Networks—you name it. But for advanced app growth leaders seeking complete control over their campaigns, programmatic media buying offers a solution for greater reach and scale. With so many options available, finding the best DSP for user acquisition can […]
Mobile games are a universally popular and accessible form of leisure for modern people. Whether on the subway on your way to work, during a lunch break, or after an evening workout, you can always grab your smartphone and beat a couple of levels. With an impressive variety of games available, competition is fierce. While […]