As mobile user acquisition grows more competitive, simply driving installs is no longer enough. In 2025, event-based optimization is transforming how top brands run OEM ad campaigns—delivering stronger engagement, higher lifetime value, and better ROI.

What is Event-Based Optimization?

Event-based optimization (EBO) means optimizing your ad campaigns not just for app installs, but for valuable post-install events—like registration, first purchase, subscription, or any in-app milestone that matters to your business.

Instead of paying for “just an install,” marketers focus their budgets on users who complete specific, high-value actions. This is now possible thanks to advanced OEM ad platforms and aggregators (such as Qi Ads) that support in-app event tracking and campaign optimization.

Why Event Optimization is a Game Changer

1. Better User Quality

Targeting campaigns toward users likely to complete important in-app actions means acquiring high-intent, engaged customers—not just download numbers.

2. Higher ROI

You spend less on wasted installs and more on users who deliver real business value. Campaigns optimized for key events tend to deliver much stronger retention, revenue, and LTV.

3. Smarter Bidding & Automation

Modern OEM ad platforms let you set event-based goals and automatically optimize your bids and placements for best results—reducing manual effort and campaign guesswork.

4. Precise Analytics

With event-based tracking, you get detailed insight into which OEM channels and creatives are driving your most valuable users, so you can scale what works and stop what doesn’t.

How to Run Event-Optimized OEM Campaigns

1. Define Your Key Events:

   Decide which in-app actions matter most (registration, add-to-cart, purchase, subscription, etc.).

2. Integrate Your Event Tracking:

   Use your mobile measurement partner (MMP) or SDK to track these events from the first install.

3. Set Up Event-Based Goals:

   In your OEM ad platform (or Qi Ads dashboard), set optimization goals around these key events—not just installs.

4. Monitor & Iterate:

   Regularly review analytics, adjust bids, and optimize creatives to continually improve event rates and ROI.

Why Choose Qi Ads for Event-Based OEM Campaigns?

Qi Ads makes event-based optimization easy and scalable.

With deep integrations across all major OEM platforms, real-time event data, and smart automation, you can maximize your UA budget for actual business growth.

Ready to move beyond installs and start growing real value?

Contact Qi Ads today to see how event-based OEM advertising can change your results in 2025.