Qi Ads | Self-directing Mobile Advertising Solution
On-device ad networks from Android handset makers have grown up fast. Their consoles now offer two algorithmic bidding styles that mirror—but subtly improve on—what Meta or TikTok provide: Cost Cap and Event Cap. Knowing when to use each can spell the difference between cheap downloads that never open and sustainable ROAS. 1 | Cost Cap—volume […]
The countdown to life after GAID has begun: Google’s latest roadmap confirms that Android Google Mobile Ads SDK versions 22.x will sunset in June 2026, marking the final retreat of cross-app IDs that powered a decade of remarketing. As identifiers fade, a quieter revolution is gathering pace inside the phone itself. Major Android manufacturers—Samsung, Xiaomi, […]