In today’s app-driven world, almost every service has a mobile version—be it food delivery, taxi and travel, shopping, games, financial services, or educational products. Modern life without these apps is hard to imagine. As the mobile ecosystem evolves, in-app advertising is gaining traction and becoming increasingly attractive for brands. In-app promotion, once overlooked, now has […]

Demand-side platforms (DSPs) are the cornerstone of programmatic advertising and are frequently mentioned throughout this blog. Despite their prominence, DSPs rarely take center stage on their own. Today, we aim to change that. In this article, we will provide a comprehensive answer to “What is a DSP?” along with a detailed compilation of every DSP-related […]

In the dynamic landscape of digital marketing, the launch of Qi Ads’ Self-directed mobile advertising platform in October 2024 marks a significant advancement towards empowering advertisers with unparalleled control and efficiency. Currently operating as a Full-service platform, Qi Ads is set to democratize mobile advertising with its robust features and comprehensive capabilities. Inventory Qi Ads […]