In the dynamic landscape of digital marketing, the launch of Qi Ads’ Self-directed mobile advertising platform in October 2024 marks a significant advancement towards empowering advertisers with unparalleled control and efficiency. Currently operating as a Full-service platform, Qi Ads is set to democratize mobile advertising with its robust features and comprehensive capabilities.

Inventory

Qi Ads boasts an extensive inventory comprising multiple in-app networks and OEMs (Original Equipment Manufacturers). This diverse inventory ensures advertisers can reach their target audiences across a wide spectrum of mobile applications and devices, enhancing campaign effectiveness and audience reach.

Integration with MMPs

Qi Ads is currently integrated with industry-leading Mobile Measurement Partners (MMPs) such as Adjust and Appmetrica, enabling advertisers to seamlessly track and measure the performance of their campaigns. The upcoming integration with AppsFlyer further enhances measurement capabilities, providing advertisers with comprehensive insights into campaign effectiveness and ROI.

Platform Capabilities

1. Pricing Models:

• Qi Ads supports Cost Per Install (CPI) and Cost Per Action (CPA) pricing models, allowing advertisers flexibility in optimizing campaign costs based on desired actions.

2. Optimization Capabilities:

• CPI Optimization: Ensures efficient spend allocation for maximizing app installs.

• CPA Optimization: Optimizes campaigns for specific actions beyond installs, such as registrations or purchases.

• ROAS Optimization: Focuses on maximizing Return on Advertising Spend (ROAS) to drive profitable outcomes.

• RR Optimization: Enhances Retention Rate (RR) by targeting users likely to engage over the long term.

3. Automation:

• Automatic Campaign Management: Enables automatic creation, configuration, and launch of campaigns, streamlining the campaign setup process and saving time.

4. Real-time Optimization:

• Sub-channels Optimization: Optimizes campaign performance across various sub-channels in real-time.

• Creative Optimization: Dynamically adjusts ad creatives to maximize engagement and performance.

• Cross-channel Optimization: Ensures optimal performance across multiple advertising channels simultaneously.

• Bidding and Targeting Optimization: Real-time adjustments in bidding and targeting to enhance campaign efficiency and effectiveness.

5. Personalized Support:

• Personal Manager: Provides dedicated support through a Personal Manager, ensuring advertisers receive personalized assistance and strategic guidance.

6. Operational Efficiency:

• Minimal Team Requirement: Unlike traditional ad networks that often require extensive teams for managing campaigns, Qi Ads operates efficiently with just one Manager and Designers, reducing operational overhead while maximizing effectiveness.

Conclusion

Qi Ads’ forthcoming Self-directed platform represents a paradigm shift in mobile advertising, offering advertisers unprecedented control, flexibility, and efficiency. With its extensive inventory, advanced integration capabilities with MMPs, and a robust suite of optimization tools, Qi Ads empowers advertisers to achieve their marketing objectives with precision and efficacy. As the platform evolves into a Self-service model, advertisers can look forward to harnessing these powerful features to drive growth and success in their mobile advertising campaigns.

For advertisers seeking a competitive edge in the mobile advertising space, Qi Ads stands ready to deliver exceptional results through innovation and client-centric solutions.