Capturing a New Era of Success: Marketing for a Global Midcore Games Developer

Our mission is to help all mobile game developers attract loyal paying users, reduce acquisition costs, optimize the work of their teams, and enable them to focus on their business and the development of their games.

Client

NDA

Project

NDA

Geo

WorldWide

Date

2023-2024

Project Description

Step into the world of NDA, a captivating midcore mobile game that blends strategy, adventure, and role-playing elements. Designed for gamers who seek a deeper experience than casual games but want the accessibility of mobile play, this game offers an immersive journey into a mystical land filled with magic, heroes, and epic battles.

NDA strikes the perfect balance between depth and accessibility, offering a gaming experience that’s easy to pick up but challenging to master. Whether you're strategizing the perfect team composition, battling through epic quests, or competing in intense PvP matches, this game promises endless hours of entertainment and adventure.

Category

Game / Midcore

Duration

2+ year

Project Targets

  • Paying Players
  • D7 Ad Revenue
  • Scaling
What the client received

Campaigns Results

15%

Remarkably High New-User Retention Rate for Midcore Game

370 000

Successfully Gained New Users

130%

Impressive Return on Investment (ROI 30D)

What the client wanted

The Challenge

Our client, a renowned global developer of midcore mobile games, faced a set of formidable challenges:

  1. Diversifying User Acquisition: With a well-established midcore hit game boasting over 5 years of success, the challenge was to find a new and scalable traffic source for acquiring fresh users. Conventional traffic channels had been exhaustively leveraged for years.
  2. Attracting Paying Users: The primary revenue model relied on in-game purchases, making it crucial to attract paying users.
  3. Attracting Loyal Users: There was also a need to attract loyal users to increase ad revenue from in-game ads.
  4. Finding High-Value Players: The third challenge was finding high-value players (whales). The client was less concerned about the acquisition cost for these players because the game's lifetime value (LTV) was very high. These whales often bring their friends into the game, significantly enhancing the game's social aspect, especially during clan battles.
Our strategy

Solution

  1. Launched several campaigns targeting different countries: USA, UK, Europe, Brazil.
  2. Initiated campaigns aimed at acquiring paying users with the first payment event.
  3. Started campaigns to attract loyal users by optimizing for 7-day advertisement revenue.
  4. Launched campaigns focused on acquiring loyal users through 7-day retention rate optimization.
  5. Ran campaigns targeting whales by optimizing for 30-day in-app revenue.
  6. Our platform continuously and automatically optimized bids, placements, and creatives.
  7. Scaled the campaigns to other countries.
What result have we achieved

Result

  1. Changed the client’s approach to purchasing in-app and OEM traffic. The client stopped buying it themselves and also disabled all DSPs. They redirected the entire budget to our platform.
  2. Reduced the workload for the client’s employees, who can now focus on creating approaches and hypotheses for new creatives.
  3. Attracted a large number of paying users.
  4. Attracted a large number of loyal users (they do not pay but play a lot, watch ads, and are active on the client’s social media).
  5. Optimized the process of attracting whales, who generate significant revenue.
  6. Expanded the client’s business to multiple countries.
- 0 %

Time Spent Managing Advertising Activities

+ 0 %

Ad Campaign Optimization Value

+ 0 %

Increased ROI

+ 0 %

RPE (Revenue Per Employee)

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