Boosting Paying Customers for E-commerce App

Our mission is to help all e-commerce apps attract paying users and loyal customers, reduce acquisition costs, optimize the work of e-commerce app employees, and enable them to focus on their business and offerings for new users.

Client

NDA

Project

NDA

Geo

USA

Date

2024

Project Description

A mobile e-commerce shoes app is a specialized software application for smartphones and tablets that allows users to browse, shop, and purchase various types of footwear online. It features an extensive catalog of shoes, search and filter options, detailed product descriptions, customer reviews, secure payment methods, and order tracking. The app offers a convenient, user-friendly shopping experience, making it easy for users to find and buy their favorite shoes from the comfort of their mobile devices.

Category

E-commerce App

Duration

1+ year

Project Targets

  • Data analytics
  • New Customers
  • Orders
What the client received

Campaigns Results

30%

Notable Increase in Average Customer Spending Compared to Previous In-App and OEM User Acquisition

300 000

Successfully Gained New Customers

What the client wanted

The Challenge

Our E-commerce client faced the challenge of analyzing previous user acquisition and all user data, as well as expanding their base of paying customers, enhancing brand visibility, and consistently acquiring new customers from a reliable source of traffic.

Our strategy

Solution

  1. Launched the first campaigns in the client's strongest markets.
  2. Set realistic KPIs for the cost of installation and the acquisition of a paying user.
  3. Started multiple campaigns with different optimization types. Tested all four optimization options: for installation, for purchase, ROAS (ARPU 30d), RR.
  4. Continuous automatic optimization of bids, placements, and creatives.
  5. Scaled the best creatives to other countries.
What result have we achieved

Result

  1. Achieved substantial overall growth in app purchases.
  2. Expanded the client's business to multiple countries.
  3. Increased market presence in the client's secondary countries.
  4. Improved market share in the client's primary countries.
  5. Developed a long-term marketing strategy for business growth and customer acquisition.
  6. Saved the client's marketing budget.
  7. Reduced the workload for the client's employees.
  8. A fruitful collaboration lasting over a year, with ongoing campaigns consistently delivering high-quality traffic for the company.
- 0 %

Time Spent Managing Advertising Activities

+ 0 %

Ad Campaign Optimization Value

+ 0 %

Increased ROI

+ 0 %

RPE (Revenue Per Employee)

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