Rapid Growth and Success in Ride-Hailing User Acquisition
Our mission is to help all ride-hailing mobile apps attract both passengers and drivers, reduce acquisition costs, optimize their teams' workflows, and enable them to focus on their core business and development strategies.
Client
NDA
Project
NDA
Geo
Europe, SEA, Latin America
Date
2024
Project Description
Our ride-hailing mobile app offers a seamless, efficient, and reliable transportation solution for users. Designed with both passengers and drivers in mind, the app provides an intuitive interface and a range of features to ensure a smooth ride experience from start to finish.
Experience the future of transportation with our ride-hailing mobile app, where convenience, reliability, and safety come together to offer the best ride experience possible.
Category
Ride-hailing
Duration
1+ year
Project Targets
-
Growth in the Number of Passengers and Drivers
-
Expansion into New Countries
Campaigns Results
2 mln
Attracted Passengers
100 000
Attracted Drivers
30%
Conversion Rate to Passenger.
The Challenge
- Strategic expansion into the highly competitive markets of Southeast Asia (SEA) and Latin America (LATAM).
- Scaling User Acquisition in Key Countries: It is imperative to intensify user acquisition efforts to surpass competitors and quickly establish a strong market presence.
- KPI for the Cost of Acquiring a Passenger or Driver.
Solution
- Launched the first campaigns to attract passengers in the client’s strongest markets.
- Launched the first campaigns to attract drivers in the client’s strongest markets.
- Set client KPIs for the cost of installation and acquisition of a single user.
- Started multiple campaigns with different optimization types. Tested three optimization options: for installation, for registration, and for the first trip or first completed order.
- Continuous automatic optimization of bids, placements, and creatives.
- Helped the client develop hypotheses and approaches for creatives to enter new markets in SEA and LATAM.
- Conquered many markets and successfully scaled the client’s business.
- Continue to strengthen our presence in existing countries and expand the business to new markets.
Result
- Expanded the client’s business to multiple countries in Europe, Latin America, and South Asia.
- Improved market share in the client’s key countries.
- Developed a long-term marketing strategy for business growth and for attracting passengers and drivers.
- Saved the client’s marketing budget.
- Reduced the workload for the client’s employees.
Time Spent Managing Advertising Activities
Ad Campaign Optimization Value
Increased ROI
RPE (Revenue Per Employee)
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